The job of the headline is to indicate the benefit and to make a promise to the visitor that it's worth it. And to do it in less than a second. The more specific the benefit, the more likely the visitor is to click. Great headlines make specific promises. Ask yourself as if you're the reader.
The title above a story in a newspaper, magazine ornewsletter is called a headline, or "hed" ("head") in print journalism, or a "heading" in online pages. It has the same function in mass media writing as a lead, to call attention to the story, to snare people in.
We use the present perfect when we give news. Something happened recently and for the person who is listening it is new and so there is the connection between the past and the present, which there must always be when we use the present perfect.
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Job: Marketing Producer
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Introduction: My name is Tuan Roob DDS, I am a friendly, good, energetic, faithful, fantastic, gentle, enchanting person who loves writing and wants to share my knowledge and understanding with you.
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