In 2022, the leading market research company in terms of global research revenue was Gartner, generating approximately 5.5 billion U.S. dollars. In the same year, American company IQVIA accrued almost 5.45 billion U.S. dollars.
Market research companies - global players
Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled 19,500 people in 2022.
The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of 12 companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately billion 3.7 billion U.S. dollars. Another European leader, and ranked seventh in the global ranking was Ipsos, with research revenue of over 2.5 billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2022.
United States dominant in a global market
The global revenue of the market research industry reached 129 billion U.S. dollars in 2022, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost 40,000 in 2020.
