LibGuides: How to Write a News Article: Headlines (2024)

Headlines are becoming increasingly important in the internet age. Not only do they capture the reader's attention, they serve as source material for search engines. Today a reader is just as likely to come across an article by reading a list of search engine results as by scanning a newspaper page.

Headlines should be clear and specific, telling the reader what the story is about, and be interesting enough to draw them into reading the article.

  • 5-10 words at the most
  • should be accurate and specific
    • City Council to Cut Taxes doesn't mean the same thing as City Council to Cut Budget
  • Use present tense and active verbs, but don't start with a verb
    • Man Skateboards for Homeless
  • Use infinitive form of verb for future actions
    • Convention to Create Jobs
  • Do not use articles - a, an, the
  • Do not use conjunctions like and - you can substitute a comma
    • President Declares Peace, Holiday
  • Should be complete sentences or imply complete sentence
    • Crackdown on Trafficking doesn't tell you who's doing the trafficking and what kind of trafficking
  • Avoid repetition - Headlines summarize; they don't repeat the lede.
    • Rays Win - not Rays Win Final Game of Playoffs
  • Don't use unidentified pronouns
    • They Win Pennant!
  • Avoid clever for clever's sake
    • Rays Flip-Flop On St. Petersburg
LibGuides: How to Write a News Article: Headlines (2024)

FAQs

LibGuides: How to Write a News Article: Headlines? ›

Headlines should be short and preferably snappy. They should come out of information in the body of the text and not present new information. Headlines are usually not in past tense; a headline about a past event is generally in present tense; one about a future event generally includes to (to meet, to decide, etc.)

How to write a good headline for a news article? ›

10 Tips For Writing Headlines That Deliver
  1. Keep It Short & Sweet. ...
  2. Consider The Nuances Of Your Audience. ...
  3. Address A Pain Point Or Need. ...
  4. Remember The 5Ws. ...
  5. Use The 4 U's Framework. ...
  6. Try Numbered Lists. ...
  7. Tap Into Your Reader's Emotions. ...
  8. Leverage Power Words.
Nov 17, 2023

How do you format a newspaper headline? ›

Headlines should be short and preferably snappy. They should come out of information in the body of the text and not present new information. Headlines are usually not in past tense; a headline about a past event is generally in present tense; one about a future event generally includes to (to meet, to decide, etc.)

What 5 key parts should be included when writing a newspaper article? ›

A newspaper article should contain these five main components: a headline, a byline, a lead/lede paragraph, an explanation, and any other additional information. A newspaper article should not include topic or closing sentences.

How do you structure a newspaper headline? ›

The headline generally should tell "who" and "what," and perhaps others of the 5 W's. If more than one deck is used, succeed- ing decks give additional facts. (An exception is the headline for a suspended interest feature story. It should suggest what the story is about, but should not reveal the surprise ending.)

What is a catchy headline for an article? ›

Use Interesting Words

Using words like “new,” “affordable,” “exclusive,” or “profitable” can make the readers feel like the blog or article can benefit them, but only if they click right away and maybe even share the content with others. Interesting words often work best when paired with certain types of headlines.

What is a powerful headline? ›

A good headline should make the reader interested in the story and want to know more. This can be achieved through tried-and-tested techniques. These include using provocative language, posing questions, or adding a strong hook that makes the reader curious to learn what the story is about.

What's the golden rule of writing headlines? ›

A good headline should tell the reader why they should read the piece that follows. It should make explicitly and uniquely clear what value will be gained from the work.

What are the three important rules of headline writing? ›

3 Simple Rules for Writing Headlines that Convert
  • Rule #1: Your Headline Should Communicate Value.
  • Rule #2: Your headline should match the content (and audience)
  • Rule #3: Your Headline Should be Interesting.
  • Keep Experimenting with Your Headlines.

What is the formula for writing a headline? ›

A simple headline formula looks like this: How to [Achieve Result] in [Number] Simple Steps. Naturally, you replace the elements in brackets to fit your content, creating headlines such as “How to File Your Tax Return in 7 Simple Steps” or “How to Fix a Zipper in 12 Simple Steps”.

What not to include in a newspaper article? ›

Facts or statistics can be used to support your points and avoid using your own opinion. Avoid chatty, friendly language in your report as it should be written to inform. Newspaper reports are written in the third person using the names of those involved and pronouns such as 'he', 'she' or 'they'.

What is the difference between headline and byline? ›

A “byline” is simply a credit to the reporter or journalist who wrote the article…as is “written by…” A headline is the title above the article (or on the front page) that summarizes the piece.

What are the 5 W's in newspaper reports? ›

This activity will allow them to flex their creative muscles and write a fictional newspaper report, using the 5 W's which are Who, What, When, Where and Why.

How to write a headline for a news article? ›

Headline Writing Guidelines
  1. Read the entire story; give the readers an idea of: What the story is about. ...
  2. Summarize the story. ...
  3. Use headline style. ...
  4. Determine headline "fit" ...
  5. To lengthen or shorten a headline, you may need to eliminate or substitute words, or change its focus entirely; ask these questions:
Nov 4, 2022

What are the rules for newspaper headlines? ›

Headlines
  • When writing headlines, less is more.
  • Headlines should be no longer than 8 words, 6 words or fewer is ideal.
  • Do not include punctuation in headlines (No exclamation points!)
  • Try cutting out unnecessary words such as “a” and “the,” as complete sentences aren't always necessary.

How do you write a gripping headline? ›

Tips and Best Practices for a Catchy Headline
  1. Keep It Concise: Aim for 6-8 words for optimal engagement.
  2. Use Power Words: Power Words like “exclusive,” “secret,” or “ultimate” can add a punch.
  3. A/B Test: Experiment with different headlines to see which resonates more.
Oct 31, 2023

What are examples of a headline? ›

Advertising Headline Examples
  • Delight in the Desert Southwest.
  • Don't Let Athlete's Foot "Lay You Up"
  • Draw Readers in With Our Creative Book Cover Designs.
  • For the Woman Who is Older Than She Looks.
  • Guaranteed to Go Through Ice, Mud, or Snow - Or We Pay the Tow!
  • Hands That Look Lovelier in 24 Hours, Or Your Money Back.
Nov 24, 2020

What is the best headline for a feature article? ›

Your feature headline should hook in your reader, summarise why your article is important and why they should read it. To help your students come up with a good headline for their feature article, why not ask them to pretend that they are talking to their friend.

How long should a news headline be? ›

Best practice: To avoid getting your head cut off, keep your web head to 8 words or fewer, according to research by The American Press Institute. But online, shorter is better. My personal preference is headlines of 6 words or less, or about 30 characters.

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