HAPPEN AS SOON AS NEXT YEAR. IT’S OUT THERE. THERE’S EXCITEMENT OVER SPARTANBURG’S MINOR LEAGUE BASEBALL TEAM ALREADY, AND ESPECIALLY NOW BECAUSE WE HAVE A NAME, THEY ARE THE HUB CITY, SPARTANBURG. THAT’S RIGHT. TANIQUA PENNIX IS IN DOWNTOWN SPARTANBURG WITH REACTION ON AND ITS HISTORIC TIES. HEY, TANIQUA. HEY, MARK. GOOD EVENING. JANE. NOT TOO FAR FROM WHERE I STAND IS THE SPARTANBURG MERCHANDISE STORE. AND I GOT TO WALK INSIDE AND SEE THE DESIGN AND THE LOGOS, AND LET ME TELL YOU, BASEBALL FANS ARE EXCITED AND. IT’S BEEN ABOUT 30 YEARS SINCE SPARTANBURG HAD ITS OWN MINOR LEAGUE BASEBALL TEAM. ONCE THE SPARTANBURG PHILLIES LEFT, BASEBALL FANS HAD TO LEAVE SPARTANBURG TO CATCH A BALL GAME. SO MANY ARE JUST EXCITED TO HAVE A TEAM TOOK FROM OUR COMMUNITY. SO TO HAVE THIS TO COME BACK INTO OUR COMMUNITY, IT’S GOING TO BE GREAT. WE WOULD LIKE TO TAKE OUR GRANDKID KIDS AND UM, MARCH SOME TIME TO BUILD ON THAT EXCITEMENT. THE NEW NAME WAS REVEALED AT A BLOCK PARTY. PARTY WAS UNBELIEVABLE. I MEAN, SPARTANBURG REALLY SHOWED UP. THERE WAS OVER 5000 PEOPLE. THE HUB CITY, SPARTANBURG. AT FIRST GLANCE, YOU SEE A BURGER. THE COLORS ARE NAVY BLUE. AND THEN THERE’S THE BRIGHT GREEN. A PLAY ON LETTUCE, RED FOR KETCHUP AND YELLOW FOR MUSTARD. OBVIOUSLY, THE BURGER IS THE REPRESENTATION OF SPARTANBURG FOR THE THE DINER THEME PLAYS INTO THE THE FOOD IDENTITY AND THE THE FOOD KIND OF CULTURE AROUND SPARTANBURG. BUT THE HUB CITY SPARTANBURG ARE MORE THAN BURGERS HUB CITY REFERS TO SPARTANBURG CONNECTION TO THE RAILROAD INDUSTRY. THE CITY LIMITS USED TO BE IN THE SHAPE OF A CIRCLE, AND AS A BIG TEXTILE AND GRAIN MILL, RAILROADS WERE IN AND OUT OF THE CITY, CREATING WHAT LOOKED LIKE A HUB OF A WHEEL. US, YOU KNOW, THINKING ON THAT AND EXPANDING ON THAT TO WHAT HUB CITY MEANS TODAY AND HOPEFULLY FIFTH THIRD PARK BEING THE NEW HUB OF HUB CITY. SO THAT’S A BIG PART. AND WE WANT TO HAVE THOSE TOUCH POINTS OF THE HISTORY OF SPARTANBURG AND WHAT IS HAPPENING IN SPARTANBURG NOW WITH ITS GROWTH AND ITS RESURGENCE. WIN. LEARN THAT HAND BUSINESSES ARE ALSO LOOKING FORWARD TO THE POPULATION BOOM EXPECTED WITH THE STADIUM. WE THINK IT’S GOING TO BRING PEOPLE IN. THEY’RE GOING TO VISIT OUR RESTAURANTS. IT’S ALL OF OUR LOCAL WE THINK IT’S GOING TO BE GOOD FOR THE ECONOMY. CONSTRUCTION IS STILL GOING ON, BUT LONG TIME RESIDENTS CAN’T WAIT TILL IT’S COMPLETED. MISS NICE, THE TEAM COMING IN AND THAT’S A GOOD THAT’S A GOOD THING. IT REALLY IS. IT’S A REALLY GOOD THING. THEM TO HAVE IN SPARTANBURG AND AND I REALLY APPRECIATE IT. I THINK IT’LL DRAW A LOT MORE PEOPLE AND I THINK IT’S GOOD FOR THE COMMUNITY. AND UM, LIKE I SAID, WE’RE FROM SPARTANBURG. BEEN I’VE BEEN HERE ALL MY LIFE AND TO SEE SOME CHANGES WOULD BE GREAT FOR SPARTANBURG. GREAT INDEED. THE FIRST GAME IS SCHEDULED FOR APRIL 25TH, 2025, REPORTING LIVE
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Name of new Spartanburg baseball team revealed - the Hub City Spartanburgers
Stephanie Moore
Digital Media Manager
The Spartanburg Professional Baseball Club proudly unveiled its new brand identity — the Hub City Spartanburgers.The organization says the name pays homage to the city's historic role as a major railroad hub from the early 1850s until 1936, a pivotal period that shaped the growth and identity of Spartanburg. The logo and branding incorporate these elements, serving as a bridge between the city's past and its vibrant future. "It was extremely important to us that when choosing a name for the club, we not only referenced a piece of Spartanburg’s history, but we also captured the fun personality and energetic spirit that fans can look forward to at Fifth Third Park,” Tyson Jeffers, General Manager of the Hub City Spartanburgers, who introduced the brand to the community Saturday, said. "Hub City Spartanburgers is a nod to our heritage while also signaling the start of an exciting new era in Spartanburg baseball. We can't wait to see the community rally around this team!"“This is an exciting day for our club but also the Spartanburg community, whose support has been tremendous since we first announced affiliated baseball was returning to The ‘Burg nearly a year ago,” Pat Battle and Peter Freund, Executive Chairman and CEO of DBH, respectively, said. “Working closely with Dan Simon at Studio Simon, and the Johnson family who, in addition to other members of the community, played a critical role in developing the new brand, made this process fun and rewarding. We’re thrilled to debut an identity that celebrates Spartanburg and engages fans locally, but we think the Hub City Spartanburgers will also attract fans nationwide and help put Spartanburg baseball on the map.” Hub City, one of the most recognized nicknames for Spartanburg, is a reference to the shape of the city limits, revealing a circle with rail lines flowing into Union Station at the city center, positioning Spartanburg as the hub of a wheel and highlighting its role as a hub of commerce and travel. The team chose to incorporate Hub City into its name not only to illustrate an important piece of Spartanburg’s history as a railroad mecca but also its resurgence as the hub of industry, commerce and growth that is happening today.The name Spartanburgers references a sense of community pride in the people who live, work and play in the city of Spartanburg and Spartanburg County — someone who hails from Spartanburg is called a Spartanburger. The visual of a burger in the primary logo also highlights the community’s rich food history — one of the largest fast-food holding companies planted its roots in Spartanburg, and the iconic American diner, Denny’s, is currently headquartered downtown. The Hub City Spartanburgers' debut season will come in 2025. For more information about the Hub City Spartanburgers and future events, visit www.HubCitySpartanburgers.comor follow them on social media @HubCitySpartanburgers.
SPARTANBURG, S.C. —
The Spartanburg Professional Baseball Club proudly unveiled its new brand identity — the Hub City Spartanburgers.
The organization says the name pays homage to the city's historic role as a major railroad hub from the early 1850s until 1936, a pivotal period that shaped the growth and identity of Spartanburg.
New Upstate minor league baseball stadium receives final approval
The logo and branding incorporate these elements, serving as a bridge between the city's past and its vibrant future.
City of Spartanburg
"It was extremely important to us that when choosing a name for the club, we not only referenced a piece of Spartanburg’s history, but we also captured the fun personality and energetic spirit that fans can look forward to at Fifth Third Park,” Tyson Jeffers, General Manager of the Hub City Spartanburgers, who introduced the brand to the community Saturday, said. "Hub City Spartanburgers is a nod to our heritage while also signaling the start of an exciting new era in Spartanburg baseball. We can't wait to see the community rally around this team!"
Spartanburg outlines funding, future maintenance of planned Minor League Baseball stadium
“This is an exciting day for our club but also the Spartanburg community, whose support has been tremendous since we first announced affiliated baseball was returning to The ‘Burg nearly a year ago,” Pat Battle and Peter Freund, Executive Chairman and CEO of DBH, respectively, said. “Working closely with Dan Simon at Studio Simon, and the Johnson family who, in addition to other members of the community, played a critical role in developing the new brand, made this process fun and rewarding. We’re thrilled to debut an identity that celebrates Spartanburg and engages fans locally, but we think the Hub City Spartanburgers will also attract fans nationwide and help put Spartanburg baseball on the map.”
Hub City, one of the most recognized nicknames for Spartanburg, is a reference to the shape of the city limits, revealing a circle with rail lines flowing into Union Station at the city center, positioning Spartanburg as the hub of a wheel and highlighting its role as a hub of commerce and travel. The team chose to incorporate Hub City into its name not only to illustrate an important piece of Spartanburg’s history as a railroad mecca but also its resurgence as the hub of industry, commerce and growth that is happening today.
The name Spartanburgers references a sense of community pride in the people who live, work and play in the city of Spartanburg and Spartanburg County — someone who hails from Spartanburg is called a Spartanburger. The visual of a burger in the primary logo also highlights the community’s rich food history — one of the largest fast-food holding companies planted its roots in Spartanburg, and the iconic American diner, Denny’s, is currently headquartered downtown.
The Hub City Spartanburgers' debut season will come in 2025. For more information about the Hub City Spartanburgers and future events, visit www.HubCitySpartanburgers.comor follow them on social media @HubCitySpartanburgers.
